GRAVES WORLD HOSPITALITY

The only company providing comprehensive management, sales, marketing and distribution to Independent Hotels.

THE BENEFITS OF INDEPENDENCE.

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Investors are increasingly realizing the benefits of owning an Independent or boutique hotel.

Independent hotels ramp-up more quickly, give owners greater flexibility, maintain higher average daily rates and, more importantly, demonstrate increased profitability and value when compared with traditionally branded properties*.

Furthermore, without the encumbrance of a franchised brand name, you have the ability to transfer your property to a vast number of investors.

With Graves World Hospitality, your investment builds your own, unique and independent asset – and not the franchise brand name. Take advantage of the complete range of services offered by Graves World Hospitality and discover how it is easier than ever for an independent or boutique hotel to be successful.

DRIVING THE WORLD TO YOUR FRONT DESK.

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Perhaps one of the biggest challenges faced by an Independent Hotel owner is positioning the property in front of the right global markets. With Graves World Hospitality your hotel will garner the attention it deserves.

Our 93 sales executives in 31 sales offices worldwide work diligently to assure your property will be professionally represented through close relationships with thousands of key corporate accounts and countless agencies.

Align with us and capture business not only from travelers in your region but also from around the world.

WHEN THE WORD IS OUT, PROFITS ARE UP.

Graves World Hospitality offers a wide range of sales and marketing programs designed with one goal: to drive increased business to your hotel. In addition to revenue management tools that maximize occupancy and allow you to react quickly to change in market demands, we offer comprehensive marketing and advertising across all appropriate media.

Utilizing marketing strategies which include an intensive Internet presence, public relations, inclusion in the annual WORLDHOTELS directory found in all 500 affiliated hotel’s guestrooms, and cross promotion with our airline and travel-related partners, you can relax, assured that our high-impact communications deliver your results.

MORE WAYS FOR MORE PEOPLE TO MAKE A RESERVATION.

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GLOBAL DISTRIBUTION SYSTEM Your hotel will benefit from our Central Reservations System which provides seamless connectivity to all the major Global Distribution Systems including Amadeus, Galileo/Apollo, Sabre and Worldspan. Used by over 400,000 travel agents worldwide, this system is the envy of the industry.

VOICE in addition to these Global Distribution Systems, consumer have the option of calling our 24-hour, toll-free voice reservation network deployed in over 35 countries and staffed by travel experts.

WEB Booking also come directly from the 5,824,000+ guests who long on annually to www.worldhotels.com. This stylish and easy-to-navigate site directs consumers to your hotel and makes it easy to make reservations. Strong Internet initiatives and Innovative marketing programs assure your property will rise to the top of search results.

EARN GUEST LOYALTY. THEN REWARD IT.

Guest Luxuries is the loyalty program of Graves World Hospitality. This program is based on research that shows guests what personalized service and luxurious extras – our guests choose their details, such as a preferred daily newspaper, shoe shine, express check-in and out, bottled water brand, pillow type and room upgrades. Guest Luxuries is a tool that helps you build loyalty as you build an invaluable database of client-specific preferences.

THOSE WHO FLY FREQUENTLY ALSO STAY FREQUENTLY.

There are over 210 million frequent flyer club members worldwide. Graves World Hospitality offers you access to them via our affiliation with eighteen of the world’s leading airlines’ frequency clubs. These programs put your hotel on a world stage and offer you the hard-won brand loyalty of these airlines. In fact, for many frequency flyer club members, offering miles is one of the top criteria when selecting which hotel will earn their business.**

Graves World Hospitality currently has partnerships with these airline’s frequent flyer clubs.

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  • Air China
  • Asiana
  • Jet Airways
  • Qantas
  • Thai Airways International
  • Air France/KLM
  • All Nippon Airways
  • Lufthansa
  • SN Brussels Airlines
  • Varig
  • Alitalia
  • Czech Airlines
  • Malaysia Airlines
  • United Airlines
  • American Airlines
  • Delta Airlines
  • US Airways

With the typical brand-affiliations fees now at an average of 14 percent of gross revenues***, it’s easy to understand why many hotels choose to be independent. With Graves World Hospitality, you receive all the services you need to have a successful property at a much more affordable rate. In fact our fees are significantly lower than those of large chains – meaning increased profitability for owners and investors.

We, at Graves World Hospitality, are passionate about our role in the success of your Independent Hotel. Contact us and begin to implement the framework of comprehensive management and distribution which will result in unsurpassed guest experiences, seamless managerial systems, increased revenue and, above all enhanced profitability.

* Source: PKF Consulting – 2006 Trends in the Hotel Industry

** Source: Webflyer.com

*** Source: HVS Hotel Franchise Fee Calculator and Hotel Online Special Report: Does a Hotel Franchise Really Cost that much? By Stephen Rushmore.

Hotel Internet Marketing by Cendyn